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Red Bull, JCDecaux and Dubai Airports team up to promote #redbullcliffdiving

Dubai, 27 October 2016 – As Dubai welcomes the season finale of the Red Bull Cliff Diving World Series to the city, passengers arriving at Dubai International shall benefit from live updates straight from the event. Red Bull, JCDecaux Dubai and Northern Emirates and Dubai Airports have partnered to broadcast the #redbullcliffdiving twitter feed across 56 digital screens at the baggage claim area of Terminal 3. Showcasing JCDecaux’s digital ambition to drive creative opportunities offered by digital advertising, the project will use live data at hand to generate smart content through dynamic and contextual messages to the relevant audience. Promoting the exciting Red Bull event to arriving passengers at Dubai International, the gateway to the city.

Bertrand Mouraille, Managing Director of JCDecaux Dubai and Northern Emirates, said "Dynamic content is a must for Digital Out Of Home. This campaign from Red Bull demonstrates how this form of media can truly take advantage of, and benefit from, richer content. We at JCDecaux are passionate about digital, and the future holds great promise for what we can do with it."

Alberto Chahoud, Regional Communication Manager for Red Bull in the Middle East and Africa, said "We are thrilled to see Dubai host the final stop of the Red Bull Cliff Diving World Series, and can’t think of a better place to promote the event than Dubai International, the gateway to Dubai."

"At Dubai Airports, our priority is to elevate the airport experience by engaging our customers in new and innovative ways, whilst promoting Dubai as a vibrant, world-class destination. Our ongoing partnerships with Red Bull and JCDecaux allow us to do both, by generating exciting content and airport interactions in a very targeted and compelling fashion," said Helen Mellor-Mitchell, VP, Media & Brand Engagement at Dubai Airports.